by Chris Halligan | Sep 30, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week...
by Chris Halligan | Sep 17, 2019 | Content Marketing, Content Marketing Strategy, Green Printers
We recently had an experience with a client that we would like to share with you. Last week, we received a PDF rendering of a card from a non-profit that wanted to check if there was enough space for the address and barcode. I noticed that the indicia to be printed...
by Chris Halligan | Jun 4, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, News, Non-Profit
Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same...
by Michael Kaufman | Mar 8, 2018 | Commercial Printing, Direct Mail, Non-Profit
Everyone I know has a non-profit organization or cause they care about. If you don’t – then get one, be part of the society that cares about others. Business in a fast moving, technology changing, competitive environment simply isn’t easy. Especially if you want to be...
by Chris Halligan | Feb 23, 2018 | Content Marketing, Content Marketing Strategy, Green Printers
In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like...
