The Cox Blog
Marketing Ideas, Advice & More
The Power of Custom Business Cards: Why They’re Still Relevant in the Digital Age
In an increasingly digital world, it’s easy to think that traditional marketing tools like business cards are becoming obsolete. However, business cards remain one of the most powerful tools for making lasting impressions and building professional relationships....
Why Quality Printing is Essential for Your Business Success
When promoting your business, first impressions matter. Whether you’re handing out business cards, creating eye-catching flyers, or showcasing your products with a professional brochure, the quality of your printed materials can make a significant impact on how...
Spot Colors in Printing
In the world of printing, you may have heard the term spot colors tossed around, especially if you’re working with logos, branding, or any other design that requires precise color reproduction. But what exactly are spot colors, and why are they so important? In this...
Understanding Bleed in Printing: What It Is and Why It’s Important
When it comes to printing, there’s a term that you might hear often, especially if you’re involved in design or the printing industry—bleed. If you’re unfamiliar with this term, it may sound a bit mysterious. But don't worry, in this post, we’ll break down what bleed...
The Positivity of Launching a New Business Website: A Gateway to Growth and Success
In today’s fast-paced digital world, having an online presence is essential for businesses of all sizes. Whether you're a startup or an established company, launching a new business website is an exciting milestone that brings endless opportunities. It's not just...
Unlock the Power of Email Marketing for Your Business
Whether you’re a small local business or a growing company, email marketing offers you a powerful tool to build relationships, drive sales, and increase customer loyalty. But how can you make the most of this marketing strategy? Here’s a deep dive into why email...
Boost Your Business with Every Door Direct Mail (EDDM): A Game-Changer for Local Marketing
In today’s digital-first world, it’s easy to overlook the power of traditional marketing. However, the resurgence of direct mail, particularly Every Door Direct Mail (EDDM), is helping local businesses stand out and connect with their community in meaningful ways. If...
Timelines – General Guidelines
We acknowledge that perhaps some of what is presented here is obvious and nothing more than common sense; after all, we are not splitting the atom here. However, I have seen timelines become ineffective and mistakes happen after overlooking the simplest of details....
Timelines Are Important
I had been waiting for a couple of weeks for some critical decisions to be made so we could finish developing a timeline for an appeal mailing that a client wanted to hit at a specific time. When I finally connected with the client and asked (for the third time) if...