The Cox Blog
Marketing Ideas, Advice & More
Equal Time – The Right Time for Marketing Mail
We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is the most important decision that you can make for the success of your direct mail campaign. Selecting an improper postage...
First Class Postage Does Not Mean a First-Class Organization
Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week...
What Were They Thinking #2
We recently had an experience with a client that we would like to share with you. Last week, we received a PDF rendering of a card from a non-profit that wanted to check if there was enough space for the address and barcode. I noticed that the indicia to be printed...
They Were Thinking
Last week, I had a client do something that I felt compelled to typed back "well done!". It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same number of pieces...
How Can You Provide Value to Non-Profits?
Everyone I know has a non-profit organization or cause they care about. If you don’t – then get one, be part of the society that cares about others. Business in a fast moving, technology changing, competitive environment simply isn’t easy. Especially if you want to be...
Timelines
In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like...
What Were They Thinking
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
“Direct Mail Should Be Featured In Your Marketing Mix”
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
“Why would I pay for Design, Typesetting when I can do that on my computer?”
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as "print-ready art". However, design, typesetting is an extremely critical part of the process. When we receive incorrect files, we have...