When it comes to printed materials, the type of paper you choose can make just as much of an impact as the design itself. Whether you’re printing business cards, brochures, or packaging, the right paper sets the tone for your brand, enhances readability, and influences how your audience perceives your message.
Here’s a breakdown of the most common paper types and finishes to help you choose the best one for your next project.
1. Glossy Paper
Best for: Flyers, brochures, and photo-heavy designs
Glossy paper has a shiny coating that makes colors pop and images look sharp and vibrant. It’s ideal when you want to make a bold visual impression, but it can be a bit reflective, which might affect readability under strong lighting.
2. Matte Paper
Best for: Business cards, menus, reports
Matte paper has a non-reflective, smooth finish that gives your prints a more sophisticated, modern look. It’s easy to write on and great for text-heavy pieces where clarity matters.
3. Uncoated Paper
Best for: Stationery, envelopes, forms
Uncoated stock is exactly what it sounds like—paper without a coating. It’s more absorbent, giving it a soft, natural texture. Ideal for projects where you want a more organic, minimalistic feel.
4. Recycled Paper
Best for: Eco-conscious brands, sustainable packaging
Recycled paper has improved a lot in quality and now rivals traditional paper in both performance and appearance. It’s perfect for brands looking to promote sustainability and reduce environmental impact.
5. Textured Paper (Linen, Felt, Laid, etc.)
Best for: Invitations, certificates, luxury packaging
These specialty stocks add tactile interest and elegance to your project. Great for when you want to convey exclusivity or create a memorable unboxing experience.
6. Cardstock / Cover Stock
Best for: Postcards, business cards, packaging inserts
Thicker and more durable, cardstock gives a premium, sturdy feel. Available in various weights, it’s perfect when you need your materials to last and stand out.
Still unsure? We’re always here to help guide your choice based on your budget, design, and goals.
Contact us today!