by Chris Halligan | Feb 23, 2018 | Content Marketing, Content Marketing Strategy, Green Printers
In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like...
by Chris Halligan | Feb 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Print Production, Sustainability
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
by Chris Halligan | Jan 24, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Recycled Papers, Sustainability, Sustainable Practices
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
by Michael Kaufman | Jan 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design, typesetting is an extremely critical part of the process. When we receive incorrect...
by Chris Halligan | Jan 3, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Educational Printing
The reality is that small colleges and universities face challenges when it comes to recruiting. Limited cash flow and higher debt make it more difficult to display the merits of their academic programs through content marketing. The most common mistake they make is...
