In a digital world, it’s easy to underestimate the power of print—but don’t. For small businesses, print materials are still essential tools for building credibility, creating memorable brand touchpoints, and leaving a lasting impression.
At Cox Printers, we’ve helped countless local businesses turn their ideas into eye-catching, effective print collateral. Whether you’re just starting out or looking to refresh your brand, here’s a list of must-have print materials every small business should consider:
1. Business Cards
First impressions matter. Your business card is often the first physical connection someone has with your brand. A well-designed card communicates professionalism, builds trust, and makes follow-up easy.
Tip: Consider using premium paper stock, rounded corners, or special finishes like foil or embossing to stand out.
2. Branded Letterhead & Envelopes
Consistency builds credibility. Custom letterhead and envelopes help reinforce your brand identity every time you send a quote, invoice, or client letter.
Bonus: They’re great for formal proposals and client communication.
3. Brochures or Rack Cards
Need to explain your products or services quickly and visually? Tri-fold brochures and rack cards are perfect for networking events, in-store promotions, or local partnerships.
They’re compact, versatile, and can be tailored for specific audiences or campaigns.
4. Flyers & Posters
Whether you’re promoting a sale, hosting an event, or launching a new product, flyers and posters remain one of the most cost-effective ways to generate attention—especially locally.
Pro tip: Include a clear call-to-action and make sure your contact info and social handles are easy to spot.
5. Signage
From window decals to retractable banners, signage helps direct attention and drive foot traffic. It’s especially important for brick-and-mortar businesses that rely on visibility in high-traffic areas.
Think: store signs, event banners, sandwich boards, and vinyl wall graphics.
6. Branded Notepads or Stationery
Give your customers something useful and branded. Custom notepads are a great way to stay in front of your clients while offering something functional.
Pro tip: Leave a few at your checkout area or give them away at events.
7. Stickers & Labels
Whether you need packaging labels, product tags, or branded giveaways, custom stickers and labels are practical and memorable. They’re perfect for adding a personal touch to shipments or sealing envelopes with style.
8. Thank You Cards
A handwritten thank-you card goes a long way. Custom cards help create loyalty and show customers you value their business, especially after a first purchase or service.
Final Thoughts
Print isn’t dead—it’s a differentiator. In a world flooded with digital noise, well-crafted print materials help your business feel more personal, credible, and memorable.
At Cox Printers, we’re here to bring your brand to life in print—whether you need help with design, paper selection, or full-service printing.
Need help creating your print essentials?
Contact us today to get started with high-quality, custom materials tailored to your small business.