by Chris Halligan | Feb 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Print Production, Sustainability
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
by Chris Halligan | Jan 24, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Recycled Papers, Sustainability, Sustainable Practices
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
by Michael Kaufman | Jan 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design, typesetting is an extremely critical part of the process. When we receive incorrect...
by Chris Halligan | Oct 30, 2017 | Green Printers, Recycled Papers, Sustainability, Sustainable Practices
As environmental concerns continue to rise, many wrongly believe that completely converting to recycled paper is the prime solution to reduce the paper industry’s carbon footprint. However, if we attempted to rely solely on recycled fibers, paper production...
by Chris Halligan | Sep 13, 2017 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Sustainability, Typesetting
Now, as hard to believe as this is when it comes to marketing, and anything under that umbrella you are likely to have tried many things, so it’s not all that shocking that you didn’t make your first million from any one thing. Let’s go through the...
by Chris Halligan | Jul 18, 2017 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, News, Print Preparation, Print Production, Recycled Papers, Sustainability, Sustainable Practices
On June 14, 2017, The Mandela Washington Fellowship traveled to Cox Printers to tour the facility and observe how we work. They got the opportunity to meet everyone, check out the presses and the most exciting thing, to visit the rooftop and see our Honey Bees in...
