by Michael Kaufman | Mar 19, 2025 | Business Growth, Commercial Printing, Content Marketing, Green Printers, Print Production, Recycled Papers, Sustainability, Typesetting
When promoting your business, first impressions matter. Whether you’re handing out business cards, creating eye-catching flyers, or showcasing your products with a professional brochure, the quality of your printed materials can make a significant impact on how...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
In the world of printing, you may have heard the term spot colors tossed around, especially if you’re working with logos, branding, or any other design that requires precise color reproduction. But what exactly are spot colors, and why are they so important? In this...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
When it comes to printing, there’s a term that you might hear often, especially if you’re involved in design or the printing industry—bleed. If you’re unfamiliar with this term, it may sound a bit mysterious. But don’t worry, in this post, we’ll break down what...
by Chris Halligan | Feb 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Print Production, Sustainability
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
by Chris Halligan | Jan 24, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Recycled Papers, Sustainability, Sustainable Practices
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
by Michael Kaufman | Jan 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design, typesetting is an extremely critical part of the process. When we receive incorrect...
