by Chris Halligan | Oct 29, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
I have been staring at my keyboard trying to come up with a clever way to impart this information in an exciting and eye-opening way. Spoiler Alert! I failed… In any case, we hope that you stick with this piece because the information presented here can be critical to...
by Chris Halligan | Oct 14, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is the most important decision that you can make for the success of your direct mail campaign. Selecting an improper postage...
by Chris Halligan | Sep 30, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week...
by Chris Halligan | Sep 17, 2019 | Content Marketing, Content Marketing Strategy, Green Printers
We recently had an experience with a client that we would like to share with you. Last week, we received a PDF rendering of a card from a non-profit that wanted to check if there was enough space for the address and barcode. I noticed that the indicia to be printed...
by Chris Halligan | Feb 23, 2018 | Content Marketing, Content Marketing Strategy, Green Printers
In my last posting, I discussed how an organization wasted over $12,000 in postage, mainly due to using First Class postage instead of Non-profit for which they were qualified. In my experience, the number one reason that organizations are forced into situations like...
by Chris Halligan | Feb 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Print Production, Sustainability
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
