by Michael Kaufman | Mar 19, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Recycled Papers, Typesetting
In an increasingly digital world, it’s easy to think that traditional marketing tools like business cards are becoming obsolete. However, business cards remain one of the most powerful tools for making lasting impressions and building professional relationships....
by Michael Kaufman | Mar 19, 2025 | Business Growth, Commercial Printing, Content Marketing, Green Printers, Print Production, Recycled Papers, Sustainability, Typesetting
When promoting your business, first impressions matter. Whether you’re handing out business cards, creating eye-catching flyers, or showcasing your products with a professional brochure, the quality of your printed materials can make a significant impact on how...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
In the world of printing, you may have heard the term spot colors tossed around, especially if you’re working with logos, branding, or any other design that requires precise color reproduction. But what exactly are spot colors, and why are they so important? In this...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
When it comes to printing, there’s a term that you might hear often, especially if you’re involved in design or the printing industry—bleed. If you’re unfamiliar with this term, it may sound a bit mysterious. But don’t worry, in this post, we’ll break down what...
by Chris Halligan | Feb 4, 2020 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
We acknowledge that perhaps some of what is presented here is obvious and nothing more than common sense; after all, we are not splitting the atom here. However, I have seen timelines become ineffective and mistakes happen after overlooking the simplest of details....
by Chris Halligan | Jan 15, 2020 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
I had been waiting for a couple of weeks for some critical decisions to be made so we could finish developing a timeline for an appeal mailing that a client wanted to hit at a specific time. When I finally connected with the client and asked (for the third time) if...
