by Chris Halligan | Feb 4, 2020 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
We acknowledge that perhaps some of what is presented here is obvious and nothing more than common sense; after all, we are not splitting the atom here. However, I have seen timelines become ineffective and mistakes happen after overlooking the simplest of details....
by Chris Halligan | Jan 15, 2020 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
I had been waiting for a couple of weeks for some critical decisions to be made so we could finish developing a timeline for an appeal mailing that a client wanted to hit at a specific time. When I finally connected with the client and asked (for the third time) if...
by Chris Halligan | Dec 3, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
As we discussed in our last posting, no one can accurately predict the delivery of mail, especially Marketing Mail. We can provide an “educated” guess based on our experience, but in the end, it is only a guess. Ironically, it is this “guess” we often base our entire...
by Chris Halligan | Oct 29, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
I have been staring at my keyboard trying to come up with a clever way to impart this information in an exciting and eye-opening way. Spoiler Alert! I failed… In any case, we hope that you stick with this piece because the information presented here can be critical to...
by Chris Halligan | Oct 14, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
We cannot emphasize enough the importance of selecting the proper postage method for your direct mail campaign. As far as we are concerned, it is the most important decision that you can make for the success of your direct mail campaign. Selecting an improper postage...
by Chris Halligan | Sep 30, 2019 | Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers
Many years ago, we dealt with a medium-sized biotechnology company and as part of their budget process, we were asked to price all their projected mailing projects for the upcoming year including postage. This was a time-consuming process that would take about a week...
