by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
In the world of printing, you may have heard the term spot colors tossed around, especially if you’re working with logos, branding, or any other design that requires precise color reproduction. But what exactly are spot colors, and why are they so important? In this...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
When it comes to printing, there’s a term that you might hear often, especially if you’re involved in design or the printing industry—bleed. If you’re unfamiliar with this term, it may sound a bit mysterious. But don’t worry, in this post, we’ll break down what...
by Michael Kaufman | Feb 24, 2025 | Business Growth, Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Print Production
In today’s digital-first world, it’s easy to overlook the power of traditional marketing. However, the resurgence of direct mail, particularly Every Door Direct Mail (EDDM), is helping local businesses stand out and connect with their community in meaningful ways. If...
by Chris Halligan | Jun 4, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, News, Non-Profit
Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same...
by Michael Kaufman | Mar 8, 2018 | Commercial Printing, Direct Mail, Non-Profit
Everyone I know has a non-profit organization or cause they care about. If you don’t – then get one, be part of the society that cares about others. Business in a fast moving, technology changing, competitive environment simply isn’t easy. Especially if you want to be...
by Chris Halligan | Feb 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Print Production, Sustainability
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
