by Chris Halligan | Jun 4, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, News, Non-Profit
Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same...
by Michael Kaufman | Mar 8, 2018 | Commercial Printing, Direct Mail, Non-Profit
Everyone I know has a non-profit organization or cause they care about. If you don’t – then get one, be part of the society that cares about others. Business in a fast moving, technology changing, competitive environment simply isn’t easy. Especially if you want to be...
by Chris Halligan | Feb 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Print Production, Sustainability
I have a firm rule when I receive solicitations from Non-profits. Being the Direct Mail geek that I am, I check the postage that was affixed to the piece. If the Non-profit mailed the piece using First Class postage, I throw into the garbage without even looking at...
by Chris Halligan | Jan 24, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Recycled Papers, Sustainability, Sustainable Practices
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
by Michael Kaufman | Jan 12, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
At Cox Printers & Digital Media, we’ve heard that way too many times before receiving what can be loosely defined as “print-ready art”. However, design, typesetting is an extremely critical part of the process. When we receive incorrect...
by Chris Halligan | Jan 3, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Educational Printing
The reality is that small colleges and universities face challenges when it comes to recruiting. Limited cash flow and higher debt make it more difficult to display the merits of their academic programs through content marketing. The most common mistake they make is...
