by Michael Kaufman | Mar 19, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Recycled Papers, Typesetting
In an increasingly digital world, it’s easy to think that traditional marketing tools like business cards are becoming obsolete. However, business cards remain one of the most powerful tools for making lasting impressions and building professional relationships....
by Michael Kaufman | Mar 19, 2025 | Business Growth, Commercial Printing, Content Marketing, Green Printers, Print Production, Recycled Papers, Sustainability, Typesetting
When promoting your business, first impressions matter. Whether you’re handing out business cards, creating eye-catching flyers, or showcasing your products with a professional brochure, the quality of your printed materials can make a significant impact on how...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
In the world of printing, you may have heard the term spot colors tossed around, especially if you’re working with logos, branding, or any other design that requires precise color reproduction. But what exactly are spot colors, and why are they so important? In this...
by Michael Kaufman | Mar 4, 2025 | Commercial Printing, Digital Marketing, Green Printers, Print Preparation, Print Production, Sustainability, Typesetting
When it comes to printing, there’s a term that you might hear often, especially if you’re involved in design or the printing industry—bleed. If you’re unfamiliar with this term, it may sound a bit mysterious. But don’t worry, in this post, we’ll break down what...
by Michael Kaufman | Feb 24, 2025 | Business Growth, Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Print Production
In today’s digital-first world, it’s easy to overlook the power of traditional marketing. However, the resurgence of direct mail, particularly Every Door Direct Mail (EDDM), is helping local businesses stand out and connect with their community in meaningful ways. If...
by Chris Halligan | Jun 4, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, News, Non-Profit
Last week, I had a client do something that I felt compelled to typed back “well done!”. It is something that is very simple and goes to one of my foundation themes of achieving mailing success. For years, we had basically printed and mailed the same...
