by Chris Halligan | Jan 24, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Green Printers, Recycled Papers, Sustainability, Sustainable Practices
It is 2018 and if you read most of the articles in the “trades” for the last number of years, Direct Mail was supposed to go away as an important marketing tool in the same way vinyl records did in the 1980’s. Well, just as you can buy brand new vinyl records in...
by Chris Halligan | Jan 3, 2018 | Commercial Printing, Content Marketing, Content Marketing Strategy, Educational Printing
The reality is that small colleges and universities face challenges when it comes to recruiting. Limited cash flow and higher debt make it more difficult to display the merits of their academic programs through content marketing. The most common mistake they make is...
by Chris Halligan | Oct 30, 2017 | Green Printers, Recycled Papers, Sustainability, Sustainable Practices
As environmental concerns continue to rise, many wrongly believe that completely converting to recycled paper is the prime solution to reduce the paper industry’s carbon footprint. However, if we attempted to rely solely on recycled fibers, paper production...
by Chris Halligan | Sep 13, 2017 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, Sustainability, Typesetting
Now, as hard to believe as this is when it comes to marketing, and anything under that umbrella you are likely to have tried many things, so it’s not all that shocking that you didn’t make your first million from any one thing. Let’s go through the...
by Chris Halligan | Jul 18, 2017 | Commercial Printing, Content Marketing, Content Marketing Strategy, Direct Mail, News, Print Preparation, Print Production, Recycled Papers, Sustainability, Sustainable Practices
On June 14, 2017, The Mandela Washington Fellowship traveled to Cox Printers to tour the facility and observe how we work. They got the opportunity to meet everyone, check out the presses and the most exciting thing, to visit the rooftop and see our Honey Bees in...
